95 Monkey Labs circlet mark95 Monkey Labs

Origin proof for China live commerce

China can sell.
The West can prove.
Nobody times the handshake.

95 Monkey Labs is the agent layer that matches, cues and measures the twelve minutes when a real origin creator joins a Chinese live room.

01The problem

Origin used to arrive by suitcase.

The daigou era

For a decade, Chinese shoppers trusted Australian and European products because a real person carried them over. That channel has collapsed.

The workaround

Brands now fly founders in, hire an unbriefed foreign face in Shenzhen, or paste a video call into a four-hour Douyin room.

The blind spot

Nobody knows which minute moved the cart. Creators sit idle at 2am. Rooms waste the window that actually builds trust.

02How it works

Three jobs. Software runs all three.

01

Match

A ranking agent pairs brand, China live room and origin creator on language, category, audience overlap, claim safety, time zone and past insert lift.

02

Run the live

A session agent gives both sides a console: countdown to join, bilingual cue cards, banned-claim guardrails, timed handoff back to the Mandarin host, auto subtitles, clips cut the moment the insert ends.

03

Learn

A timing agent reads watch time, comment sentiment and click spikes, and returns decisions: keep this creator, move her eight minutes earlier, this objection killed the cart.

Humans stay on camera. The software runs the room around them.

03What we never do

The cart is not ours.

We never own the Douyin or Tmall store. Inventory stays in bonded Chinese warehouses. The Mandarin host remains the closer. We sell the origin insert and the intelligence around it. That is the only model that survives platform rules on merchant of record, creator certification and real-name matching.

04Who it is for

Built for three buyers.

  • 01Foreign brands already selling in China that need real origin on live.
  • 02Chinese distributors and livestream operators that need a credible foreign face for one big session.
  • 03Cross-border sellers with bonded stock and no story.

05Where we are

Australia.
Hong Kong.
Beijing.

Creator operations and the Australian creator network run from Melbourne. The company is held in Hong Kong. China delivery, room integrations and compliance land in Chaoyang, Beijing.

06Team

Founders

Ash Dorman, Co-founder

Former television Executive Producer. A decade producing Australia's largest formats. Owns casting, talent direction and live production systems.

Léo Thevenet, Co-founder

Engineer, MSc Computer Science, Tsinghua University. Built and shipped influencer marketing software. Owns the agent architecture and China partnerships.